What Is Portal Website?

A portal is a website that provides services to visitors to simplify complex software system for them to use. Portals are often used in organizations to control the authorities of access. Each employee may gets a specific menu of their applications or something like that. Content providers also use portals to deliver customized content.

What Is Electronic Procurement, E-Procurement?

E-Procurement (Electronic Procurement)

E-Procurement is the automation of an organization’s procurement processes using Web-based applications. The purchase transaction steps and procurement process is captured electronically and routed automatically to reduce the time and cost. 

What Is Mobile Commerce, M-Commerce?

M-Commerce (Mobile Commerce)

M-Commerce is commonly understood as the usage of mobile devices for business purposes such as smartphones or tablets.

The Main Features Are

1. Location independence.
2. High availability.
3. The power of mobile devices
4. Interactivity
5. Localization
6. Accessibility
7. Personalized

What Is Supply Chain Management (SCM)? How Supply Chain Management Works?

Supply chain management is the management of the flow of goods and services and includes all processes that transform raw materials into final products. It improve a business's supply activities to gain a competitive advantage in the marketplace.

Supply Chain Management attempts to control or link the production, shipment, and distribution of a product. By managing the supply chain, companies are able to cut excess costs and deliver products to the consumer faster. Supply chain management is based on the idea that nearly every product that comes to market results from the efforts of various supply chain.

SCM can help to manage, The plan or strategy, The source (Raw materials or Services), Manufacturing, Delivery, and The Return.

Supplier relationship management (SRM) is the discipline of strategically planning for, and managing, all interactions with third party organizations that supply goods and/or services to an organization 

The objective of SRM is to maximize the value of those interactions. In practice, SRM entails creating closer, more collaborative relationships with key suppliers in order to uncover and realize new value and reduce risk of failure.

Supplier relationship management (SRM) systems provide Purchase governance, Contract management, and Supplier collaboration.

Solutions and Strategies for Better Relationships

1. Partnership should be based not only on financial transactions, but also on mutual trust and loyalty. 

2. Use supplier management software to keep track. 

3. Timely payments are crucial, making sure to pay them on time. Software solutions like AP automation can help you easily match payments with invoices and reduce errors.

4. Detailed agreements. If you are buying from a vendor on a regular basis, Supplier Relationship Agreements are a must. 

5. Think global, treats like local. Every city, state or country has different rules, laws and terminology. 

6. Get everyone onboard.

 

Bloggering & Youtube

Social Bookmarking is the act of storing and organising online resources, such as web pages, blogs, and videos, so they can be shared amongst an online community. Social bookmarking sites are designed for you to find great information online that already exists.

Examples

1. Digg.com – popular web pages are “dugg” by approving viewers to increasing their rating and exposure in Digg.com. Those with the most diggs rank at the top for the category in question.
2. Delicious.com – people store and share their tastiest web bookmarks.
3. Alltop.com – headlines from the most popular blogs and websites on the net are sectioned into categories for easy retrieval by busy browsers.

Blogging

Blog is derived from the term “web log”.

It is an online journal with a series of posts. 

Example

WordPress is the most popular blogging software online and for good reason. 

Benefits

A blog is the most universally beneficial of all forms of social media, will provide you with a crash course in the fundamentals of internet marketing.

The Content Marketing and SEO sections

Linkbait - Blogs are very linkable.

Personality – For conveying not only the personality of the business but also the personalities of the individuals that make up that business. 

Expertise

Top tips for blogging

By incorporating your blog into your site rather than using an external platform like Tumblr, blogger or WordPress.com, you will not only benefit from the direct traffic but also any links pointing to the blog. This means having your blog on mysite.com/blog rather than mysiteblog.com.

Unique

You need to make yours stand out. 

Guest blogging

Develop relationships.

Keep it real

Talk using language the reader can understand and never over-sell yourself. 

Learn Basic HTML Have a play with it here(http://www.w3schools.com/html/html_primary.asp)

Speed

When something big is going on in your industry, you need to get your piece of the action while it’s hot. Post up to cater for the people that will be making related searches that day.

Internal linking

When you blog you want to ensure there are links in your post that encourage people to navigate to other pages on your site so they don’t just bounce back to the SERPs.

Measure, Google Analytics

Which posts are attracting the most traffic? Why might that be and can you write more information around the subject?

Write title tags with searchers in mind

To generate traffic from the Search Engines will be its title.

YouTube and online video

Authenticity

Real content from real people. Users value video content highly.

Spread

Published the video on YouTube, Facebook Fan Page, LinkedIn profile, and blog.

 

Reference

Pateman, N. & Holt, D. (2011). Inbound marketing. Bookboon.

Pay Per Click advertising on Facebook

With Pay Per Click advertising on Facebook, here are some tips

1. Use multiple ads can help you to find the best one.
2. Change the adverts more regularly. Facebook users may get bored with seeing the same message all the time.
3. Set an appropriate landing page to match the message in your advert.
4. Try different keywords.

Things To Avoid

1. Targeting multiple interest categories with the same ad
2. Using bad pictures, or long sentences.
3. Testing too few ads

Harness Social Media to Encourage Business Success

Introduction

According to Oyza and Edwin (2015), social media has proven to be more effective than more traditional marketing methods. It has disrupted marketing as Apple disrupted the smartphone and personal computer industry. So, how savvy businesses can harness social media to encourage business success? What are the challenges they face? That's what we are trying to find out.

How Savvy Businesses Can Harness Social Media to Encourage Business Success

In the past, before the widespread use of social media like Facebook, Instagram, and Twitter, new brands and startups have to work very hard on advertising and it's costly. Now, by SEO(Search Engine Optimization) and social media network interactions, businesses have a wise choice to build their empires. 

Brands can now use these platforms to interact directly with existing and new customers for their goods and services. In order to interact with more customers easily and cheaply. As a result, they grew business partnerships, reduced marketing expenses, improved search rankings, increased traffic, provided marketplace insight, and developed loyal fans.

The top two benefits of social media marketing are increasing exposure and traffic and more exposure and traffic means more people know your brand. However, you must publish fresh, relevant information regularly for your target customers. Video is an excellent platform for building customer relationships, as it not only gives brands the chance to create more powerful stories. Channels such as YouTube, Instagram, and Twitter have the functionality to upload videos. When it comes to boosting web traffic to brands' sites, video content is increasingly important. If customers have already viewed one of the videos about a brand, they are more likely to visit its website.

However, simply boosting web traffic is not enough to guarantee an increase in sales. Brands have to do something more attractive if they want consumers to become return purchasers and build a long term relationship. Engage online audiences friendly. The positive perceptions will translate into sales and loyalty. Great branding, must be simple, different, and safe. Popular brands today have simple and easy to remember logos and should have their own level of uniqueness for it to be able to stand out from similar products or competition in the market. Also, remember to choose appropriately without offending any particular culture. 

What Are The Challenges They Face? 

As mentioned earlier, simply boosting web traffic is not enough to guarantee an increase in sales. Brands have to do something more attractive if they want consumers to become return purchasers and build a long term relationship. 

Social media is just a great tool and platform for anyone to use, but just like every devil was once an angel, marketers now have to rethink the way they communicate with potential consumers. Freedom is one of the factors that render social media marketing unpredictable and uncontrollable since people all free from expressing their thoughts. Social networking websites allow individuals to interact with one another and build relationships.

When companies join the social channels, they can communicate with consumers directly and consumers can also interact with them. However, the challenge is, how or when should we do these interactions? Not everyone has the same favorites, the same schedule, and the same background. So, how can we attract as most customers as we can? That's where solutions like Google Analysis come in, helps us to do some comparison, and more likely to achieve our targets, goals, and objectives. 

After all, not everyone likes being marketing a product directly. It's boring and it's more likely to be resisted. But if you sell them a dream, a story, a belief, or even just a feeling, it is more acceptable.

How Do Businesses "Keep Up" in Such An "Changes so Rapidly" Environment?

Trust is hard to build but easy to lose. Only presence is not enough, businesses still need to do the basics to maintain their successful social media presence such as publish fresh, relevant information regularly, be positive to enhance their sales and loyalty, doing researches and analytics, optimization, and monitoring the results.

Although not everyone likes the same product from the same brand, customized brand marketing still gives brands the opportunity to win some great feelings. Instead of selling them your products directly, sell them feelings, stories, and dreams. Instead of just spend the money to get a boost in sales, businesses now have to build long-term relationships with their partners and customers. Adapt the trends quickly in real-time is one of the keys to win the marketing game. Despite social media can boost your views faster than ever, they still can destroy you faster than ever before. Remember the Volkswagen emissions scandal? The scandal being shared all around the world and destroy people's trust in the automobile brand. 

Now, marketers have also been given the opportunity to better understand their consumers directly from the thoughts and views expressed by them, but they still need to fully understand the way to manipulate the use of social media to ensure the power could be taken back from the consumers.

Reference

Oyza, I. & Edwin, A. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, S2(006). Retrieved from http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382

James, F. & Durham, H. (2013).  50 shades of digital marketing. Bookboon.

Social Media & Brand Marketing

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. 

Facebook and Twitter provide advertisers with the likes and dislikes of their consumers, as it provides the businesses with target potential customers. 

Reviews

A good service would result in a positive review which gets the company free advertising.

Social media marketing and online marketing are often used interchangeably, but they are not the same. Social media marketing is a component of online marketing. Online marketing has become a useful tool for entrepreneurs. Whereas social media marketing is conducted through social networks, such as Facebook, or Twitter. 

Branding is a process that is used by businesses to utilize marketing strategies to enhance their product or service image. Good brands make people’s lives a little easier and better by allowing them to identify goods according to the quality of the product associated with the brand and making shopping very efficient. People are loyal to their favorite brands that satisfy their expectations and deliver on their brand promise. 

Simple

Popular brands today have simple and easy to remember logos.

Different

A brand should have its own level of uniqueness for it to be able to stand out from similar products or competition in the market.

Safe

Choose appropriately without offending any particular culture. 

Reference

Oyza, I. & Edwin, A. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, S2(006). Retrieved from http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382

Social Media Networks Impact on Organizations

Social Media Networks Impact on Organizations

Social media platforms provide the perfect opportunity to take advantage of word of mouth and to see it spread. “Liking” a brand on Facebook can spread virally very quickly throughout the various social media channels. Videos can also act as a reference for reviews of products and services through YouTube. 

Communicating with customers

Organizations can use social media as an advantage by communicating with dis-satisfied consumers directly and change or improve their products accordingly.

Considerations and influence

It would be wise for any business to develop and implement a sustainable social media strategy to successfully take advantage of this rapidly changing environment.

Trending Topics

Trends are determined by an algorithm that monitors hot subjects based on who you follow and where you’re located. These ‘trends’ assist organizations in knowing what is acceptable and what is not at a particular time in the market.

Reference

Oyza, I. & Edwin, A. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, S2(006). Retrieved from http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382

Effectiveness of social media networks

Introduction

Social media like Facebook, Twitter, Tumblr, LinkedIn, Instagram, or Pinterest, have not existed for over two decades but has gained widespread acceptance. Social media networks help people and organizations with relationship building and interactions.

Organizations use these platforms to interact directly with existing and new customers for their goods and services. In order to interact with more customers easily and cheaply, businesses shift from the traditional methods to social media. As a result, they grew business partnerships, reduced marketing expenses, improved search rankings, increased traffic, provided marketplace insight, and developed loyal fans.

The top two benefits of social media marketing are increasing exposure and traffic. 

However, only presence is not enough, there are 4 basics to maintaining a successful social media presence. 

Contents

You must publish fresh, relevant information regularly for your audience to consume.

Engagement

Engage online audiences friendly. The positive perceptions will translate into sales, loyalty, and even an army of brand ambassadors.

Skills

Graphics, research, designs, backend management, analytics, optimization, monitoring, etc.

Consistency

Backed by painstaking efforts and commitment to doing it day in, day out. Most marketers are using social media to develop loyal fans. 

However, there are some negative effects of social media marketing and marketers are now faced with the challenge to rethink the way they communicate with potential consumers. 

Social media allow individuals to interact with anyone on the internet and build relationships. It is a wonderful chance for companies to do their marketing through these channels. 

Now, consumers can interact with those brands directly, that interaction feels more personal to users than traditional methods. 

Reference

Oyza, I. & Edwin, A. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, S2(006). Retrieved from http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382