Introduction
Find two companies that have their vision/mission statements on their websites. Summarize those statements and briefly explain the meaning of those statements.
What Is A Vision/Mission Statement?
A mission statement is used by a company or an organization to explain its purpose. Generally, it is a short sentence or a paragraph such as "We are trying to achieve world peace." or "Our goal is to provide environmental-friendly products for everyone." Mission statements serve several purposes, including motivating employees and reassuring investors of the organization's future. Usually, we can see many companies' mission statements on their official websites that define their culture, values, ethics, and goals. Now, let's look at some examples.
i. Tesla
We all know that Tesla is an electric car giant today. But according to its mission statement, "Tesla’s mission is to accelerate the world’s transition to sustainable energy.", it is not only an auto manufacturer. Rather, it aims to accelerate the world’s transition to sustainable energy by transferring fossil-fueled vehicles to electric. And they did it. Tesla has proved that people didn’t need to compromise to drive electric cars. Its electric vehicles can do better than fossil ones, which is a quicker and more reliable solution. Moreover, Tesla also builds clean energy generation and storage products to further accelerate the moves toward a zero-emission future. For example, its energy solutions such as Powerwall, Powerpack, and Solar Roof, enable homeowners, businesses, and utilities to manage renewable energy generation, storage, and consumption. I think that electric cars, batteries, and renewable energy generation and storage already exist independently, but when combined, they become even more powerful. And, probably, that’s our future.
ii. Greenpeace
Greenpeace is a global network of independent campaigning organizations that use peaceful protest and creative communication to expose global environmental problems and promote solutions to a better future. According to the mission statement on its official website, its goal is to "ensure the ability of Earth to nurture life in all its diversity". We have seen many of its protests before and most of them are about climate change. They frequently stand for positive change through action to defend the natural world, promote peace, and investigate, expose and confront environmental abuse by governments and corporations around the world. For decades, they seek solutions for discussion about society’s environmental choices and it also reflects its fundamental principle which is to seek solutions that will promote global social equity. According to its goals, it tries to protect biodiversity in all its forms, prevent pollution, end nuclear threats, and global disarmament. Although I think many of its goals are incredibly hard to achieve, I still admire the efforts it made.
Reference
About Tesla. Tesla. (n.d.). Retrieved April 7, 2022, from https://www.tesla.com/about
About. Greenpeace USA. (n.d.). Retrieved April 7, 2022, from https://www.greenpeace.org/usa/about/
Chen, J. (2021, August 20). Mission statement. Investopedia. Retrieved April 7, 2022, from https://www.investopedia.com/terms/m/missionstatement.asp
Greenpeace East Asia. (n.d.). Mission & Values. Greenpeace East Asia. Retrieved April 7, 2022, from https://www.greenpeace.org/eastasia/mission-values/