Social Media Networks Impact on Organizations

Social Media Networks Impact on Organizations

Social media platforms provide the perfect opportunity to take advantage of word of mouth and to see it spread. “Liking” a brand on Facebook can spread virally very quickly throughout the various social media channels. Videos can also act as a reference for reviews of products and services through YouTube. 

Communicating with customers

Organizations can use social media as an advantage by communicating with dis-satisfied consumers directly and change or improve their products accordingly.

Considerations and influence

It would be wise for any business to develop and implement a sustainable social media strategy to successfully take advantage of this rapidly changing environment.

Trending Topics

Trends are determined by an algorithm that monitors hot subjects based on who you follow and where you’re located. These ‘trends’ assist organizations in knowing what is acceptable and what is not at a particular time in the market.

Reference

Oyza, I. & Edwin, A. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, S2(006). Retrieved from http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382