Social Media & Brand Marketing

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. 

Facebook and Twitter provide advertisers with the likes and dislikes of their consumers, as it provides the businesses with target potential customers. 

Reviews

A good service would result in a positive review which gets the company free advertising.

Social media marketing and online marketing are often used interchangeably, but they are not the same. Social media marketing is a component of online marketing. Online marketing has become a useful tool for entrepreneurs. Whereas social media marketing is conducted through social networks, such as Facebook, or Twitter. 

Branding is a process that is used by businesses to utilize marketing strategies to enhance their product or service image. Good brands make people’s lives a little easier and better by allowing them to identify goods according to the quality of the product associated with the brand and making shopping very efficient. People are loyal to their favorite brands that satisfy their expectations and deliver on their brand promise. 

Simple

Popular brands today have simple and easy to remember logos.

Different

A brand should have its own level of uniqueness for it to be able to stand out from similar products or competition in the market.

Safe

Choose appropriately without offending any particular culture. 

Reference

Oyza, I. & Edwin, A. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, S2(006). Retrieved from http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382