Bloggering & Youtube

Social Bookmarking is the act of storing and organising online resources, such as web pages, blogs, and videos, so they can be shared amongst an online community. Social bookmarking sites are designed for you to find great information online that already exists.

Examples

1. Digg.com – popular web pages are “dugg” by approving viewers to increasing their rating and exposure in Digg.com. Those with the most diggs rank at the top for the category in question.
2. Delicious.com – people store and share their tastiest web bookmarks.
3. Alltop.com – headlines from the most popular blogs and websites on the net are sectioned into categories for easy retrieval by busy browsers.

Blogging

Blog is derived from the term “web log”.

It is an online journal with a series of posts. 

Example

WordPress is the most popular blogging software online and for good reason. 

Benefits

A blog is the most universally beneficial of all forms of social media, will provide you with a crash course in the fundamentals of internet marketing.

The Content Marketing and SEO sections

Linkbait - Blogs are very linkable.

Personality – For conveying not only the personality of the business but also the personalities of the individuals that make up that business. 

Expertise

Top tips for blogging

By incorporating your blog into your site rather than using an external platform like Tumblr, blogger or WordPress.com, you will not only benefit from the direct traffic but also any links pointing to the blog. This means having your blog on mysite.com/blog rather than mysiteblog.com.

Unique

You need to make yours stand out. 

Guest blogging

Develop relationships.

Keep it real

Talk using language the reader can understand and never over-sell yourself. 

Learn Basic HTML Have a play with it here(http://www.w3schools.com/html/html_primary.asp)

Speed

When something big is going on in your industry, you need to get your piece of the action while it’s hot. Post up to cater for the people that will be making related searches that day.

Internal linking

When you blog you want to ensure there are links in your post that encourage people to navigate to other pages on your site so they don’t just bounce back to the SERPs.

Measure, Google Analytics

Which posts are attracting the most traffic? Why might that be and can you write more information around the subject?

Write title tags with searchers in mind

To generate traffic from the Search Engines will be its title.

YouTube and online video

Authenticity

Real content from real people. Users value video content highly.

Spread

Published the video on YouTube, Facebook Fan Page, LinkedIn profile, and blog.

 

Reference

Pateman, N. & Holt, D. (2011). Inbound marketing. Bookboon.