Green Marketing

 Green Marketing

To be most successful, a commitment to sustainability should be part of the company’s overall vision and an integral part of the company’s values and fundamental beliefs. A marketing plan is derived from the company’s vision and integrates an organization’s overall goals and marketing objectives and strategies into a cohesive plan, typically on an annual basis. The green marketing plan focuses on the ideal marketing mix to achieve maximum profit potential while adhering to sustainability principles.

Green market products are previously owned products that have been previously used and put back into productive use these products are often repaired, refurbished, and recycled by brokers resellers or the original manufacturer. They are suitable for resale to customers as a lower-cost alternative to buying new goods. 

The Gray market

In the late 1980s, manufacturers labeled the resold products as gray market there is nothing illegal about buying gray market products. In fact, the US Supreme Court has upheld that gray market products are legal for resale in the United States regardless of where they were produced or originally sold. The term gray market was chosen because of its similarity to the old term black market which refers to stolen and illegal products. 

Putting green market products into productive use or using the parts from green market products for repair is very cost effective and environmentally responsible. Replacing broken products with newer products has a negative effect on the environment and has been recognized as ecologically hazardous. 

Electronic equipment is made up of many precious materials including highly refined glass, gold, aluminum, silver, polymers, copper, brass, and more. Electronic recycling companies have the ability to store disassemble separate and transport these materials to companies for reuse and manufacturing this is an environmentally better solution than dumping the used products. In landfills, such dumping may pollute soil and water was dangerous and non biodegradable waste.

Going Green with Tesla, The Innovation - Every Roof Can Be Beautiful and also Powerful

 Going Green? 

It does not mean companies should just redesign their trademarks or paint their offices and buildings green. Going green is a popular English phrase often used to describe a process that consumes less energy, less carbon emission or, less waste of materials. "Green" is the color of most trees and a common color of nature. "Going" means on the way to change, such as manufacturing methods, products, or lifestyles, in order to reduce waste and pollution. 

Going Green with Tesla

Tesla, also known as Tesla Motors, is the largest electric vehicle and solar panel company in the United States right now in 2021. It also mass produces batteries for its electric vehicles. Not only in the electric vehicles business, Tesla also provides its new generation of electricity systems such as Powerwall, Solar Roof, Megapack, and Powerpack. 

The Innovation - Every Roof Can Be Beautiful and also Powerful

The whole new Tesla Solar Roof is a beautiful and useful product. It provides more people to install the Solar Roof and power their houses with a fully integrated solar and storage system. It is a seamless design and each tile looks great up-close and complementing the natural aesthetic styling of every customers' home. Moreover, the Solar Roof tiles are durable and engineered for all-weather protection. Tesla even provides a 25-year warranty for its Solar Roof tiles. That provides more people the incentive to join the green energy revolution. 

What Identifies Tesla as Being Green?

As mentioned earlier, Going green refers to a process that consumes less energy, less carbon emission or, less waste of materials. What Tesla is doing and its product lines such as the Solar Roof and its electric vehicles all focus on a zero-emission future. The Solar Roof is a responsible product and service rather than just massively produce electric vehicles and ignore the charging sources and electricity. Its CEO, Elon Musk is trying to systemically change how we move and transfer our energy consumption to clean and renewable.

How Does Tesla Communicate Its Green Efforts To The Public?

Persist to do the right thing is Tesla trying to tell us during the past 10 years. By working hard on things that can make the world a better place without being stopped by any gossip, Tesla has built its reputation and earned the trust of its customers. On Tesla's official website, there are impact reports for its stakeholders to read and understand what Tesla is doing.

What Are The Differences between Tesla and Its Similar Companies and Competitors in The Same Industry?

Well, that's an interesting question. Most of Tesla's similar companies and competitors are all in this industry for decades, but they just not put enough effort to develop their zero-emission products. Or, similar companies such as Nikola or Toyota, are going in different directions. They bet on hybrid cars and hydrogen vehicles. Therefore, give Tesla a great opportunity to quickly grow its market share. 

Reference

Solar roof. Tesla. (n.d.). Retrieved October 8, 2021, from https://www.tesla.com/solarroof.