The Web 2.0
Introduction
Web 2.0 is not a technical standard. Instead, it is only a term used to describe technological changes from Web 1.0. Most web 1.0 pages are static without HTML. Web 2.0 is a new use of the Internet that promotes information exchange and collaboration between people, and it is more user-centric. For example, blogs like Blogger.com, Twitter, Instagram, or even Youtube, and social networks like Facebook.
Blogs
"A blog is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject."(Skrba, 2020)
Blogger.com (https://www.blogger.com/about/?bpli=1) is an online journal platform where writers share their content and I have created and manage my own blog with Blogger(https://thisisoriginalbruce.blogspot.com) for almost two years. I always try to do better because the more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. However, It seems like I have to work harder.
A blog is one of the most effective free methods to drive more traffic to an e-commerce website and increase the amount of content your website contains. As you share your new blog posts on your social media profiles, you will create more backlinks, and those links and traffic mean more awareness.
Twitter(https://twitter.com/?lang=en) is also one type of blog, a micro one. Although it does not show the whole articles or stories, it is immediate and close to users' interests.
With tons of posts sent each day, it can be easy for your brand’s posts and marketing to get lost in the noise. That’s where Twitter ads come in. Twitter advertising is an opportunity for firms to promote their products and reach new customers who might be interested in what their brand offers. For example, promoted Tweets are paying to display the content to people who are not already following that advertiser on Twitter.
Social Network Services
A social networking service is an online vehicle or channel for creating relationships with other people who share their interests, or relationships. Users can create a profile with personal information and form connections with other profiles.
LinkedIn (https://www.linkedin.com) is an American business and employment-oriented online service that operates via websites and mobile apps. Users build personal brands, advertising, and seeking jobs on it. LinkedIn allows users to create profiles for employees, describe their work experiences, educations, and skills. Employers can list jobs and search for potential candidates who meet their needs. Users can find jobs and even business opportunities on LinkedIn. It appeals primarily to business professionals, does not have as many consumer users as Facebook.
As a social media channel, LinkedIn provides more opportunities for e-commerce merchants and small business owners than just hiring. For example, users can benefit from building a network of industry-related colleagues.
Facebook (https://www.facebook.com) is a popular social networking website, a space to connect with your friends and give access to your friends' profiles. Communication is made possible on Facebook through a message service that allows users to send and receive messages, so users can chat in real-time through a chat utility.
Facebook Ads is the name of the ads platform from Facebook. When you scroll down through your timeline, in between the posts from your friends and pages you will see ads in the form of sponsored posts from different brands. The news section is one of the possible locations for ads.
Reference
Kenton, W. (2020, September 12). Social Networking Service-SNS. Retrieved November 14, 2020, from https://www.investopedia.com/terms/s/social-networking-service-sns.asp
Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon.com
Skrba, W. (2020, November 10). What is a Blog? - Explanation of Terms Blog, Blogging & Blogger (2020). Retrieved November 13, 2020, from https://firstsiteguide.com/what-is-blog/
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