11/30/2020

What Is Electronic Procurement, E-Procurement?

E-Procurement (Electronic Procurement)

E-Procurement is the automation of an organization’s procurement processes using Web-based applications. The purchase transaction steps and procurement process is captured electronically and routed automatically to reduce the time and cost. 


What Is Mobile Commerce, M-Commerce?

M-Commerce (Mobile Commerce)

M-Commerce is commonly understood as the usage of mobile devices for business purposes such as smartphones or tablets.

The Main Features Are

  1. Location independence.
  2. High availability.
  3. The power of mobile devices
  4. Interactivity
  5. Localization
  6. Accessibility
  7. Personalized

What Is Supply Chain Management (SCM)? How Supply Chain Management Works?

Supply chain management is the management of the flow of goods and services and includes all processes that transform raw materials into final products. It improve a business's supply activities to gain a competitive advantage in the marketplace.

Supply Chain Management attempts to control or link the production, shipment, and distribution of a product. By managing the supply chain, companies are able to cut excess costs and deliver products to the consumer faster. Supply chain management is based on the idea that nearly every product that comes to market results from the efforts of various supply chain.

SCM can help to manage, The plan or strategy, The source (Raw materials or Services), Manufacturing, Delivery, and The Return.

Supplier relationship management (SRM) is the discipline of strategically planning for, and managing, all interactions with third party organizations that supply goods and/or services to an organization 

The objective of SRM is to maximize the value of those interactions. In practice, SRM entails creating closer, more collaborative relationships with key suppliers in order to uncover and realize new value and reduce risk of failure.


Supplier relationship management (SRM) systems provide Purchase governanceContract management, and Supplier collaboration.

Solutions and Strategies for Better Relationships

1. Partnership should be based not only on financial transactions, but also on mutual trust and loyalty. 

2. Use supplier management software to keep track. 

3. Timely payments are crucial, making sure to pay them on time. Software solutions like AP automation can help you easily match payments with invoices and reduce errors.

4. Detailed agreements. If you are buying from a vendor on a regular basis, Supplier Relationship Agreements are a must. 

5. Think global, treats like local. Every city, state or country has different rules, laws and terminology. 

6. Get everyone onboard.



 

Bloggering & Youtube

Social Bookmarking is the act of storing and organising online resources, such as web pages, blogs, and videos, so they can be shared amongst an online community. Social bookmarking sites are designed for you to find great information online that already exists.


Examples

  1. Digg.com – popular web pages are “dugg” by approving viewers to increasing their rating and exposure in Digg.com. Those with the most diggs rank at the top for the category in question.
  2. Delicious.com – people store and share their tastiest web bookmarks.
  3. Alltop.com – headlines from the most popular blogs and websites on the net are sectioned into categories for easy retrieval by busy browsers.


Blogging

Blog is derived from the term “web log”.

It is an online journal with a series of posts. 


Example

WordPress is the most popular blogging software online and for good reason. 


Benefits

A blog is the most universally beneficial of all forms of social media, will provide you with a crash course in the fundamentals of internet marketing.

The Content Marketing and SEO sections

Linkbait - Blogs are very linkable.

Personality – For conveying not only the personality of the business but also the personalities of the individuals that make up that business. 

Expertise


Top tips for blogging

By incorporating your blog into your site rather than using an external platform like Tumblr, blogger or WordPress.com, you will not only benefit from the direct traffic but also any links pointing to the blog. This means having your blog on mysite.com/blog rather than mysiteblog.com.


Unique

You need to make yours stand out. 


Guest blogging

Develop relationships.


Keep it real

Talk using language the reader can understand and never over-sell yourself. 


Learn Basic HTML Have a play with it here(http://www.w3schools.com/html/html_primary.asp)


Speed

When something big is going on in your industry, you need to get your piece of the action while it’s hot. Post up to cater for the people that will be making related searches that day.


Internal linking

When you blog you want to ensure there are links in your post that encourage people to navigate to other pages on your site so they don’t just bounce back to the SERPs.


Measure, Google Analytics

Which posts are attracting the most traffic? Why might that be and can you write more information around the subject?


Write title tags with searchers in mind

To generate traffic from the Search Engines will be its title.


YouTube and online video

Authenticity

Real content from real people. Users value video content highly.


Spread

Published the video on YouTube, Facebook Fan Page, LinkedIn profile, and blog.

 










Reference

Pateman, N. & Holt, D. (2011). Inbound marketing. Bookboon.





Pay Per Click advertising on Facebook

With Pay Per Click advertising on Facebook, here are some tips


  1. Use multiple ads can help you to find the best one.
  2. Change the adverts more regularly. Facebook users may get bored with seeing the same message all the time.
  3. Set an appropriate landing page to match the message in your advert.
  4. Try different keywords.


Things To Avoid

  1. Targeting multiple interest categories with the same ad
  2. Using bad pictures, or long sentences.
  3. Testing too few ads

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