Effectiveness of social media networks

Introduction

Social media like Facebook, Twitter, Tumblr, LinkedIn, Instagram, or Pinterest, have not existed for over two decades but has gained widespread acceptance. Social media networks help people and organizations with relationship building and interactions.

Organizations use these platforms to interact directly with existing and new customers for their goods and services. In order to interact with more customers easily and cheaply, businesses shift from the traditional methods to social media. As a result, they grew business partnerships, reduced marketing expenses, improved search rankings, increased traffic, provided marketplace insight, and developed loyal fans.

The top two benefits of social media marketing are increasing exposure and traffic. 

However, only presence is not enough, there are 4 basics to maintaining a successful social media presence. 

Contents

You must publish fresh, relevant information regularly for your audience to consume.

Engagement

Engage online audiences friendly. The positive perceptions will translate into sales, loyalty, and even an army of brand ambassadors.

Skills

Graphics, research, designs, backend management, analytics, optimization, monitoring, etc.

Consistency

Backed by painstaking efforts and commitment to doing it day in, day out. Most marketers are using social media to develop loyal fans. 

However, there are some negative effects of social media marketing and marketers are now faced with the challenge to rethink the way they communicate with potential consumers. 

Social media allow individuals to interact with anyone on the internet and build relationships. It is a wonderful chance for companies to do their marketing through these channels. 

Now, consumers can interact with those brands directly, that interaction feels more personal to users than traditional methods. 

Reference

Oyza, I. & Edwin, A. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, S2(006). Retrieved from http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382