Introduction
Appreciative Inquiry is a model that seeks to engage stakeholders in self-determined change. The Appreciative Inquiry Model is one of the key positive organizational approaches to development and collective learning. I reckon that the importance of defining a clearly articulated set of mission statements, vision statements, and statements of core values is to remind all members in an organization of the big picture and act as a source of reference for their codes of conduct. These statements would be ineffective unless those settings actually guide companies' decisions, shape their operation, and influence their activities and investment. The mission statement, in essence, I believe it represents a description of what an organization desires to be and where it wants to go.
As the core values of an organization can best be described as operating philosophies or guiding principles that guide an organization’s internal conduct as well as its relationship with the external world, I believe they also can be described as the codes of conduct that guide the mindset of its stakeholders. In addition, if the mission statement tells an organization what it currently exists to achieve and its vision statement articulate where it desires to go, the purpose of stating its core values would be to define the type of company it strives to be. Moreover, core values must keep reminding all of its members what is important.
Imagine you are a strategic leader who has to develop a mission, vision, and values statement for a NEW (imaginary) company. You will have to decide on a product or service that this new company would like to offer and clearly state it. And, here is my example.
An Oat Milk Dream
Oat milk is a kind of plant-based milk derived from whole oat grains by extracting the plant material with water. Oat milk has a creamy texture and oatmeal-like flavor. Oat milk may be consumed to replace dairy milk in vegan diets, or in cases of medical conditions where dairy is incompatible, such as lactose intolerance or an allergy to cow milk. Compared to dairy milk and other vegan milk products, oat milk has relatively low environmental impacts due to its comparatively low land and water needs for production. However, it is just too expensive compare to dairy milk. In Taiwan, you can buy a bottle of 936ml dairy milk for around NT$90. But, it costs you at least NT$189 to buy a 936ml oat milk which is almost twice as much since they are imported from western countries. This is just insane.
Therefore, the mission here is to bring much cheaper but still high-quality oat milk to the people in Taiwan to fill the need of oat milk lovers, vegans, and any other people who want to switch their diets to plant-based. A plant-based diet should not be a right only for the few. I believe everyone should have the freedom to choose oat milk for their favor or health rather than be limited by their living conditions or income. Moreover, the mission of the company is to produce affordable and high-quality oat milk for the people in Taiwan to make profits by sourcing its raw materials from local suppliers and manufacturing locally.
We all deserve the freedom of choosing what to drink. That's what I believe. High-quality oat milk should also have an affordable price tag. Without the budget constraint, you can choose to drink more oat milk.
Our Mission and Vision
At the core, the mission is to produce and sell affordable but still high-quality oat milk for the people in Taiwan to fill the need of oat milk lovers, vegans, and any other people who want to switch their diets to plant-based. We all deserve the freedom of choosing what to drink. High-quality oat milk should also have affordable price tags.
Our Mission
Our mission is to produce affordable and high-quality oat milk for the people in Taiwan by sourcing its raw materials from local suppliers and local mass production.
Our Vision
We believe plant-based diets should not be a privilege only for the few. We achieved and produce high-quality oat milk with affordable price tags to bring the freedom for the people in Taiwan to fill the need of oat milk lovers, vegans, and any other people who want to switch their diets to plant-based.
Our Guiding Principles
Our employees are guided by our key principles, core values, and highest aspirations. These standards keep us on track as we work to achieve our mission and vision.
Integrity
Without integrity, there can be no trust. Customers trust our products behind the affordable tags. We have to keep it up.
Quality
Without high quality, our mission would be an empty shell and the affordable price tags would also be meaningless.
Environmental-Friendly
Affordable products do not mean they have to cost the Earth. We produce our products with no damaging effect on the environment.
Fair Trade Standards
Our products are produced based on dialogue, transparency, and respect, offering better trading conditions to oat farmers, and prohibiting child labor or forced labor.
References
Fairtrade products. Fairtrade International. (n.d.). Retrieved July 2, 2022, from https://www.fairtrade.net/product
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