From Web 1.0 to Web 2.0
From information based websites (Web 1.0), we searched, found, and kept our opinions to ourselves, to the social web, the separation of content. The previously silent masses, now, were given a megaphone. Every business in every industry now can publish media online.
Outbound & Inbound Marketing
Outbound
Those activities that involve pushing messages outwards at prospective customers such as TV ads, billboards.
Inbound
Those activities are active and offer great experiences, so consumers will bring all their friends and family members with them.
Traditional Outbound Marketing
Buys an advert on local radio, and purchases a data list for mass emails and cold calls. It works but at a price.
Traditional Inbound Marketing
in the middle of a busy high street, lots of people walk past every day and see a huge sign marked an advertisement packed with 3D TVs. Unfortunately, the prime location and memorable experience come at a price and only help on a very local scale.
Online Inbound Marketing
With Google Map, we discover restaurants for dinner. In the intro of the restaurant, we see recommendations and reviews from others who have already been there.
With a Facebook Fan Page, some clients become fans and have the potential to attract clients’ friends, friends of friends.
The Terminologies
Above the fold
Let's make it easy and short. Before you scroll down to read more information on an online article, what do you see at the beginning? Titles, topics, and keywords like a link or "click".
Algorithm
As we learned in the math course, there are formulas to calculate inputs and transfer them to outputs. Search engines use algorithms to decide on the results.
Anchor text
The text within a link such as "click here".
Bounce rate
Those people that only visit one page of your site and don’t go any deeper.
Call to Action (CTA)
“Buy Now!” or “Click here to upgrade your career”.
CMS – Content Management System
A system allows everyone to change content and even formatting within a website.
Indexing
Google always try to find more and more pages. When it has been found and added to Google’s results, it has been “indexed”.
Infographic
The images designed to illustrate a set of statistics.
Branding
Connects with target audiences
Allows people to see within the heart of the organization and a transparent brand.
Search Engines prefer to promote the results of a reputable and trustworthy brand.
Branding Actions
Logo web 2.0 update.
Authenticity.
The Website
Design, a better UI, and looking.
A solid Content Management System (CMS). Brand new pages, images, and videos.
Bespoke websites
Every last detail will be designed to suit your exact requirements.
Open-source websites
To take an existing CMS with a combination of templates and plug-ins for a custom unique brand skin.
Benefits of an open-source website
Quality
Communities of experts have collaborated on creating the best possible solutions.
Plug-ins
As websites should be constantly evolving, this means new tools, widgets, designs. Plug-ins that will allow you to build on your website with the click of a button.
By using an open-source model, anyone can access the code and make changes, which is critical with an e-commerce site that will continually need updating.
Content Marketing
Developing unbeatable resources so that people come back time and time again. Resources like high quality written material, useful, and educational content. Entertainment like funny, or controversial. Happy visitors, Higher conversion rates, Lots of return visits, Social recommendations, BIG SEO benefits.
Why great content = Great SEO?
More new landing pages in the search engines, get more amount of traffic.
More links to your resources from happy visitors, and so does Google. Google is taking user experiences into account.
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