The Visual Social Media, Instagram, Tumblr, and Pnterest

In today's information-hungry world, Firms need to provide value in order to market with content and stand out. In order to be successful, brands need to deliver high quality and the right message at the right time to the right potential customers.

Tumblr hosts tons of blogs that focus on visual storytelling through images.

Pinterest is also one of the top-performing social networks for conversion and directly attributable purchases.

Instagram is a photo and video sharing social networking service and offers several photographic filters that users can apply to their images.

When it comes to boosting web traffic to brands' sites, video content is increasingly important. If customers have already viewed one of the videos about a brand, they are more likely to visit its website.

However, simply boosting web traffic is not enough to guarantee an increase in sales. Brands have to do something more attractive if they want consumers to become return purchasers and build a long term relationship.

Video is an excellent platform for building customer relationships, as it not only gives brands the chance to create more powerful stories. Channels such as YouTube, Instagram, and Twitter have the functionality to upload videos.

Reference

James, F. & Durham, H. (2013).  50 shades of digital marketing. Bookboon.

Mobile App vs. a Mobile Website

According to a survey conducted by Compuware, 85% of consumers favour apps over mobile websites due to the convenience, speed, and ease of use. 

Pros of Moblie App

It’s becoming much easier to develop mobile apps due to there are many free frameworks and development tools to get started. By developing a mobile app in the code, you can embrace the native functionality of the hardware of the phone such as built-in accelerometers, cameras, flash, and gyroscopes.

Mobile websites always require an internet connection, but apps don't. Many apps can store data locally on the phone and you can continue interacting with them even when no connections are available. 

Pros of Mobile Website

However, depends on the target audiences, available budget, intended purpose, and required features, building a mobile website might be a better solution sometimes.

To develop an app, you need to consider each platform such as iOS or Andriod on which you want to make it available, and it's a cost. But a mobile website is only one version.

Reference

Moth, D. (2013, March 12). 85% of consumers favour apps over mobile websites. Retrieved November 28, 2020, from https://econsultancy.com/85-of-consumers-favour-apps-over-mobile-websites/

James, F. & Durham, H. (2013). 50 Shades of Digital Marketing. Bookboon.