What Is Facebook's Business Manager?

What Is Facebook's Business Manager?

Facebook launched a functionality called, Business Manager to help companies manage and organize their Facebook Official Pages and advertising accounts. It is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages and ad accounts in one place, without sharing login information.

The primary admin should be in charge of setting up the Business Manager such as the CEO, marketing director, or Social Media Manager, so they are responsible for inviting users, granting them access to manage work pages and accounts, or even setting up the billing information. It is highly recommended that you have more than one admin on an account in case of some unforeseen issues such as managers leaving a company.

What are The Benefits? The Advantages of Facebook Business Manager

Facebook created the Business Manager is an excellent solution for companies such as manage multiple official pages and ad accounts from one Business Manager, and securely share and control access to their ad accounts, official pages, and other assets on Facebook. 

Permission & Access Control

It solves concerns with user access and permissions control by simplifying them in a central location for the company admin. Business owners can now grant different permission levels based on business objectives.

Efficient Customization

Facebook has a lot of valuable and critical information, so it can quickly build custom audiences for your advertising efforts. Also, access the Catalog feature to manage your marketing of different types of products.

Reports in One Place

It automatically generates the reports for your multiple accounts. Businesses all need reports to optimize their operations, learn from the mistakes, doing their analysis, and manage billing details.

Facebook Support

Since Facebook has to rely on the marketing and advertising income, Facebook's team will be very pleased to offer supports for the business manager when troubleshooting issues.

Briefly summarize the few for setting up your Facebook Business Manager

Step 1

Link to the Business Manager home page (https://business.facebook.com), fill out all the necessary information and create the account. 

Step 2

Now, your initial Facebook Business Manager has already set up, and there are three more things to do, add people, add ad accounts, and add pages. Business owners can connect and manage all their resources in one place. 

The "Add people" button is for you to add the relevant people who will need access to your Business Manager, but just be careful to only provide admin access to those users who really need it. To add someone, click on "Add New Person" and you will see the options such as admin, editor, or advisor. And, you can add them by entering their "work email".

Step 3

After making your decision, you can manage the authority such as which pages and accounts this person can access. So, this step is to pick the proper role that will allow all partners to do their job and also, to pick a role that allows the job to get done. This step will protect the account from potential liability.

Step 4

Another useful feature of Facebook Business Manager is the product catalog which is essentially a center for you to organize and manage the catalog of your products if you have different types of catalogs for different businesses such as merchants, travel, or real estate.

Step 5

The final step is to set up your analyzing sensors or operating monitors. Similar to Google Analyze, the Facebook Pixel is a tool for you to measure, optimize, and build audiences.

Conclusion of Facebook Business Manager

As you can imagine, Facebook Business Manager solves a lot of companies’ concerns with user access and permissions control by simplifying them in a central location for the company admin. Facebook has made parts of management a lot easier and streamlined.

Reference

Elley, S., Says:, M., Says:, L., Says:, D., Says:, S., Says:, T., . . . Shaun Elley Shaun Elley graduated from the University of Colorado Boulder in 2012 with a Bachelor of Science degree in business with an emphasis in marketing. After graduating. (2020, April 22). What Is Facebook Business Manager & How Does It Work? Retrieved December 19, 2020, from https://www.goinflow.com/guide-to-using-facebook-business-manager/