The Visual Social Media, Instagram, Tumblr, and Pnterest

In today's information-hungry world, Firms need to provide value in order to market with content and stand out. In order to be successful, brands need to deliver high quality and the right message at the right time to the right potential customers.

Tumblr hosts tons of blogs that focus on visual storytelling through images.

Pinterest is also one of the top-performing social networks for conversion and directly attributable purchases.

Instagram is a photo and video sharing social networking service and offers several photographic filters that users can apply to their images.

When it comes to boosting web traffic to brands' sites, video content is increasingly important. If customers have already viewed one of the videos about a brand, they are more likely to visit its website.

However, simply boosting web traffic is not enough to guarantee an increase in sales. Brands have to do something more attractive if they want consumers to become return purchasers and build a long term relationship.

Video is an excellent platform for building customer relationships, as it not only gives brands the chance to create more powerful stories. Channels such as YouTube, Instagram, and Twitter have the functionality to upload videos.

Reference

James, F. & Durham, H. (2013).  50 shades of digital marketing. Bookboon.