Mobile App vs. a Mobile Website

According to a survey conducted by Compuware, 85% of consumers favour apps over mobile websites due to the convenience, speed, and ease of use. 

Pros of Moblie App

It’s becoming much easier to develop mobile apps due to there are many free frameworks and development tools to get started. By developing a mobile app in the code, you can embrace the native functionality of the hardware of the phone such as built-in accelerometers, cameras, flash, and gyroscopes.

Mobile websites always require an internet connection, but apps don't. Many apps can store data locally on the phone and you can continue interacting with them even when no connections are available. 

Pros of Mobile Website

However, depends on the target audiences, available budget, intended purpose, and required features, building a mobile website might be a better solution sometimes.

To develop an app, you need to consider each platform such as iOS or Andriod on which you want to make it available, and it's a cost. But a mobile website is only one version.

Reference

Moth, D. (2013, March 12). 85% of consumers favour apps over mobile websites. Retrieved November 28, 2020, from https://econsultancy.com/85-of-consumers-favour-apps-over-mobile-websites/

James, F. & Durham, H. (2013). 50 Shades of Digital Marketing. Bookboon.