6/08/2023

Challenges with the Transactional Model and the Benefits of the Supplier Partnership Model

 The traditional transactional model of supplier relationships can lead to various issues that hinder long-term success and cost efficiency. Let's examine some of these challenges and explore the advantages offered by the Supplier Partnership Model:

  1. Purchase costs may not be reduced: Frequently changing suppliers to obtain lower prices can come with significant costs associated with supplier selection. These costs must be considered when evaluating the overall savings achieved through reduced purchase prices.
  2. Lifecycle costs may increase: Relying solely on price as the main selection criterion for suppliers may result in purchasing products with low initial costs but higher consequential expenses. Considering other factors beyond price, such as quality and long-term value, becomes important to avoid hidden costs down the line.
  3. Problems with competitive tendering: Competitive tendering can lead to rushed decision-making without sufficient time for analysis. The focus tends to be on producing an attractive cost proposal, leading to potential issues in understanding customer requirements or poorly written specifications. This often requires contract renegotiation and can cause setbacks for the main contractor.
  4. The adversarial relationship: The transactional model fosters an adversarial relationship between suppliers and buyers, eroding trust. Requests for assistance from suppliers are often met with demands for extra payment or polite refusals, further damaging collaboration and hindering problem-solving.


In contrast, the Supplier Partnership Model offers a more strategic and collaborative approach with several benefits:

  • Strategic alignment: The cultural and business compatibility between organizations is considered, ensuring a good fit and shared goals.
  • Long-term focus: By establishing stable partnerships, efforts can be directed towards improving processes and products instead of constantly seeking new business opportunities.
  • Collaborative approach: The supply chain is viewed as a cohesive whole, emphasizing joint efforts to deliver customer value.
  • Trust and transparency: Trust is the foundation of successful partnerships, with all parties working for mutual benefit. Sharing information openly enhances the effectiveness of the partnership.
  • Gain sharing: Resources can be allocated strategically within the partnership to maximize benefits, rather than focusing solely on individual gains.
  • Joint problem-solving and learning: Trust and long-term commitment enable partners to share their experiences and learn from each other, driving continuous improvement.
  • Limited number of partners: Having a small number of trusted partners is preferred over multiple suppliers for a particular component, streamlining collaboration and fostering stronger relationships.


In summary, the transactional model's short-term focus and adversarial nature hinder long-term success and cost-efficiency. Embracing the Supplier Partnership Model brings strategic alignment, collaboration, trust, and shared learning, promoting a more effective and sustainable approach to supplier relationships.

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