the EFQM Excellence Model. It states, "Excellent organisations embed within their culture an ethical mindset, clear values and the highest standards for organisational behaviour, all of which enable them to strive for economic, social and ecological sustainability

 If we look at the summary of the EFQM Excellence Model. It states, "Excellent organisations embed within their culture an ethical mindset, clear values and the highest standards for organisational behaviour, all of which enable them to strive for economic, social and ecological sustainability.”(EFQM.org, 2022). But, how exactly does excellence leads actually to sustainability? I think that when we talk about the sustainability of a business, we always consider the economic or financial situation first. Yes, it is right. Economic and financial conditions are important factors that make businesses flourish. However, there are other things we are ignoring, social and environmental. Our consumers are part of the society and we are living and depending on the planet, it's the environment. I believe you can understand that when rivers are all dried up and the trees are all cut down, people will then know that they cannot eat "money". The biggest threat to our planet is the belief that someone else will protect it. Therefore, an effective quality management model must include at least these three dimensions. 

To achieve sustainable development, there must be economic progress, social justice, and the preservation of the environment. Therefore, sustainability is made up of three pillars: economy, society, and the environment. To discuss this topic, I would like to introduce a successful example to explain my thought, which is Tesla. Tesla is an American multinational automotive and clean energy company. It designs and manufactures electric vehicles, Model X, Model 3, and Roadster. The company had the most worldwide sales of battery electric vehicles in 2021. 

Photo from: https://electrek.co/2022/03/10/tesla-tsla-order-rate-surging-us-gas-prices-turning-people-to-electric-cars/

Economically, In February 2004, via a $6.5 million investment, Elon Musk became the largest shareholder of the company. Tesla then began to produce its first car model, the Roadster sports car, in 2009. Its Model 3 was the all-time best-selling plug-in electric car worldwide in 2021 and became the first electric car to sell 1 million units globally. As we know that the EFQM Excellence Model starts with leadership, Elon Musk successfully created Tesla's mission statement and vision statement that reflect the nature of the prominent electric automobile manufacturing business. In short, Tesla is targeting the future of clean energy as a whole. Economically, it is a huge demand. Like many other entrepreneurs, Elon Musk saw a need and took the financial risks to start a business. This decision has created 110,000 direct jobs and 500,000 indirect jobs, including its suppliers, according to its CEO Elon Musk(Crider, 2022). Socially, Tesla has successfully transferred millions of people to learn new skills and develop a better future with Tesla. While more and more people have the ability to improve the quality of their life, the quality of life of the population as a whole is also improved. According to Tesla's 2020 Impact Report, in 2020, Tesla customers helped accelerate the world's transition to sustainable energy by avoiding 5.0 million metric tons of CO2e emissions. This is a substantial success for protecting the environment. This success comes with Tesla’s generic competitive strategy and intensive growth strategies, which are directed toward satisfying the corporate mission and the corporate vision(Crider, 2022).

Reference

Crider, B. J. (2022, May 5). Tesla is now supporting over 600,000 jobs. CleanTechnica. Retrieved September 12, 2022, from https://cleantechnica.com/2022/05/05/tesla-is-now-providing-over-600000-jobs/ 

EFQM. (2022, August 16). The EFQM model. EFQM. Retrieved September 10, 2022, from https://efqm.org/the-efqm-model/

Rowland, C. (2022, July 27). Tesla's Mission Statement & Vision Statement (an analysis). Panmore Institute. Retrieved September 12, 2022, from https://panmore.com/tesla-motors-inc-vision-statement-mission-statement-analysis