How the attractors are used?

How the attractors are used?

Attractors 

An attractor is simply a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group. The strategic perspective regulates how a company perceives and solves various essential and prevalent issues affecting the firm. There are various types of attractors namely: the entertainment park, the archive, exclusive sponsorship, the town hall, the club, the gift shop, the freeway intersection or portal and the customer service center. 

The archive

This is the type of attractor that provides its visitors with the opportunities to discover the historical aspect of the company’s activities. This type of attractor provides universal access to interesting information to its visitors and also enables them to explore the past, much like museums or maybe even more like the more recently created and provided entertainment with educational elements. This type of attractor are built on well-established features of a company which are very hard to imitate, and often impossible to replicate. 

Examples of The Archives

Ford’s historical library of rare photos and a comprehensive story of the Ford Motor Company.

The Town Hall

This type of attractor creates a platform where people can assembly and interact virtually in public forums. This type of attractor can have traffic potential when the figure is of national importance. It provides potentially higher level of interactivity, participation and can be more engaging than sponsorship. Some of the weaknesses of this type of attractor are the continuing problem of advising the potential audience of who is appearing and problem of finding a continual string of drawing card guests.

Examples of The Town Hall

CMP Publications Inc., a publisher of IT magazines (e.g., Information week), hosts a Cyber forum, where an IT guru posts statements on a topic (e.g., Windows 2000) and response to issues raised by readers (Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M.  2008).

Exclusive Sponsorship

In this type of attractor, an organization is exclusively sponsored for an event of public interest, and uses its Web site to extend its audience reach. This type of attractor enhances the image of the corporation through the provision of timely, exclusive, and valuable information. Sponsorship attractors have broad traffic potential and can attract many visitors in short periods, e.g., the World Cup. 

Examples of Exclusive Sponsorship

Coca-Cola gives details of Coke-sponsored concerts and sporting events

In conclusion, an attractor is simply a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group. The strategic perspective regulates how a company perceives and solves various essential and prevalent issues affecting the firm. 

References

Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M.  (2008).  Electronic Commerce: The Strategic Perspective.  Global Text Project. Licensed under a Creative Commons Attribution 3.0 License.

Richard, T. (nd). Web strategy: Attracting and retaining visitors. Retrieved from https://ecampusontario.pressbooks.pub/electroniccommerce/chapter/web-strategy-attracting-and- retaining-visitors/