Greenpeace is an independent global campaigning network. The network comprises 26 nations and regional organizations in over 55 countries, as a coordinating body, Greenpeace International. Greenpeace was founded in Canada in 1971 by Irving and Dorothy Stowe, immigrant environmental activists from the United States. Its goal is to "ensure the ability of the Earth to nurture life in all its diversity". Over the past decades, Greenpeace investigated and exposed the causes of environmental destruction. It works to bring about change by lobbying, consumer pressure, mobilizing members of the general public, and taking peaceful direct action to protect the Earth and promote solutions for a green and peaceful future. Greenpeace focuses on climate change, deforestation, overfishing, commercial whaling, genetic engineering, and anti-nuclear issues. Greenpeace has a general consultative status with the United Nations Economic and Social Council and is a founding member of the INGO Accountability Charter, an international non-governmental organization that intends to foster accountability and transparency of non-governmental organizations. All of Greenpeace’s actions are guided by and informed by science and research. They use facts and peer-reviewed research conducted by scientists all over the world to inform our campaigns and policies. The Greenpeace Research Laboratories form part of the Science Unit of Greenpeace International.
How Does The Structure of The Organization Affect The Way It Makes Decisions?
The structure of the organization affects the activities of the organization and provides the basis on which the procedures and standards of operational operations are standardized. Greenpeace is a global network of independent national and regional Greenpeace organizations (NROs) and Greenpeace International as a coordinating organization. The fundamental unit of this alliance is the NROs(Greenpeace National and Regional Organisations). Each NRO consists of one or more separate legal entities and has its own independent board of directors with a supervisory role. These boards are usually elected by a voting membership of volunteers and activists, who are firmly rooted within the local environmental communities.
One of the core functions of Greenpeace International is to redistribute NRO income according to globally agreed priorities. There is an accumulative contribution system, which aims to redirect significant funds from established NROs with higher income to newer NROs in developing regions. This reflects its purpose to work together as a truly global network since environmental issues and their solutions do not stick to national borders. The NROs are responsible for implementing and carrying out campaigns that fall under the long-term global campaign program. NROs are licensed by Greenpeace International to use the Greenpeace name within their territories. Moreover, all NROs are required to fulfill financial management and control criteria that are considered accepted good practices within the territory they operate in. Their accounts are annually audited by independent certified public accountants.
To summarize, I reckon that one key factor of its structure is that each NROs are licensed by Greenpeace International to use the Greenpeace name within their territories. Since most of its resources are from sponsors and supporters, this kind of alliance and the supervisory system are helpful to build trust with the sponsors around the world. It is similar to how Starbucks builds partnerships with its aborad authorized operators. The NRO and Greenpeace International also smoothly share their information to work on the goal.
References
Greenpeace International. (n.d.). #about the US. Greenpeace International. Retrieved May 3, 2022, from https://www.greenpeace.org/international/explore/about/about-us/
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