We all deserve the freedom of choosing plant-based products

 We all deserve the freedom of choosing plant-based products.

Oat milk is a kind of plant-based milk derived from whole oat grains by extracting the plant material with water. Oat milk has a creamy texture and oatmeal-like flavor. Oat milk may be consumed to replace dairy milk in vegan diets, or in cases of medical conditions where dairy is incompatible, such as lactose intolerance or an allergy to cow milk. Compared to dairy milk and other vegan milk products, oat milk has relatively low environmental impacts due to its comparatively low land and water needs for production.

However, it is just too expensive compare to dairy milk. In Taiwan, you can buy a bottle of 936ml dairy milk for NT$90. But, it costs you at least NT$189 to buy a 936ml oat milk which is almost twice as much since they are imported from western countries. This is just insane. Therefore, the mission here is to bring much cheaper and but still high-quality oat milk for the people in Taiwan to fill the need of oat milk lovers, vegans, and any other people who want to switch their diets to plant-based. A plant-based should not be a right only for the few. I believe everyone should have the freedom to choose oat milk for their favor or health rather than be limited by their living conditions or income. 

Therefore, the mission of the company is to make much more affordable and high-quality oat milk to make profits. And by sourcing its raw materials from the local suppliers and manufacture locally, I believe the product should be much cheaper than imported oat milk. 

The Needs Should Be Satisfied

We all deserve the freedom of choosing what to drink. High-quality oat milk should also have an affordable price tag. Without the budget constraint, you can choose to drink more oat milk. 

Differentiation

i. The price

Obviously, the products are much cheaper than the competitors. 

ii. The quality

Sacrifice the quality for lower prices? No, it is not what I want and also not what the customers want. By local sourcing, reducing the delivery cost, and manufacture locally, I believe it can be much cheaper than it was without sacrificing any little quality.

In the future, I believe that as I launch this much cheaper product. The competitors may have two choices, trying to reduce the prices or keep the higher prices to spend more on branding and advertisement. Either way does not seem like a long-term strategy. However, they can also build their factories in Taiwan and take advantage of their brand image to sell their products. That increases the opportunities for the local workers and with more and more competitors join this race, I believe will eventually achieve the mission, "We all deserve the freedom of choosing plant-based products."