The Four Major Emphasis Strategies That Are Used to Enhance Verbal Communication

The Four Major Emphasis Strategies That Are Used to Enhance Verbal Communication

Visual Communication

Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication in part or whole relies on eyesight, it an important of our feelings, and even how we know this world in the beginning. We saw what is happening and think about how it happened.

Visual communication often used to help audiences to better understand the topic being presented. And depends on their preference and the information they are trying to present, there are many different types of visual aid. Presentations or information such as advertisements, teaching and learning, speeches, and presentations all involve some kind of visual communications. 

Although visual aids can be a very powerful tool to enhance the impact of presentations, you still must be very careful before you consider using it and ensure it will be used correctly, and beneficial to the overall presentation. Therefore, you must plan ahead and choose an appropriate visual aid.

Moreover, when driving on the road, we also communicate with other drivers. What happens if we give the wrong signal to others? 

Signposts

The signpost is one of the ways you can help your audience avoid this by signaling to them when a change is coming, the keywords that alert the audience to a change in topic.

The prefrontal cortex in our brain is like a limited temporary memory widget which implicated in planning complex cognitive behavior, personality expression, decision making, and moderating social behavior(SoP et al., Prefrontal Cortex 2020). 

Readers or listeners may lose their directions sometimes, forget what point is being made or variables progressively across time. However, you can help your audience avoid this by signaling to them when a change is coming. Helping them to catch the points, and follow up.

Repetition

Repetition can be an effective way to help your audience retain it in their memory, if you use it appropriately. In an analysis of nearly a million job listings, Monster.com found that the ability to communicate effectively was one of the top skills sought by employers. However, despite this reality, LinkedIn research has found that the number one skills gap across 100 major U.S. cities is communication(Cornett, Why Effective Communication Requires Repetition).

However, repetition not just boringly say the same word over and over again. You must have an alternative way to share your idea. The tile, “Global warming is raising ocean levels.” maybe not so understandable to people. But if you can prove that their house will be flooded over, or show them those scary videos, such as entire islands are going underwater. People always remember bad things longer than good things. 

Internal Summaries and Foreshadowing

Similar to signposts, internal summaries and foreshadowing also help audiences to keep on track by reviewing what has been covered, and by highlighting what is coming next.

For instance, If you’re unable to work one of your shifts, and you have to give it to one of your coworkers (drop the shift) or trade shifts with one of your coworkers (swap shifts), you must communicate with them for where or how much the works have been done. 

Is there one in particular that you believe is most effective? 

According to my personal experience, all of the four major emphasis strategies are very helpful. They are all part of how our brain works, and we all have to consider all the factors before we choose one or all from them, since the variety of personalities.

Is there one in particular that you have used in the past that successfully enhanced the message you were trying to deliver verbally and in a business setting?

Recently, one of my friends started to host his apartment on Agoda. In the beginning, he found that his customers cannot easily understand his apartment is in a great place and near a train station which is pretty convenient. Then, I started to think about the solutions. And I found that I can introduce the apartment with a map. On the map, I can show it to the customers with far more details, and the great restaurants nearby. After putting my idea on, his apartment for accommodation is increasing much more reservation rate.

Reference

Saylor URL: http://www.saylor.org/books

Visual communication. (2020, April 23). Retrieved June 25, 2020, from https://en.wikipedia.org/wiki/Visual_communication

SoP, Prefrontal cortex of left cerebral hemisphere. Shown in red. Polygon data were generated by Database Center for Life Science(DBCLS)[2]. – Polygon data are from BodyParts3D[1], Prefrontal cortex of left cerebral hemisphere. Shown in red. Polygon data were generated by Database Center for Life Science(DBCLS)[2]., 6, N., 3, R., 6, N., . . . *, N. (2020, April 12). Prefrontal Cortex. Retrieved June 26, 2020, from https://www.thescienceofpsychotherapy.com/prefrontal-cortex/

Cornett, I. (n.d.). Why Effective Communication Requires Repetition. Retrieved June 26, 2020, from https://www.eaglesflight.com/blog/why-effective-communication-requires-repetition

"Tactics for Effective Communication," in The Business Professor, updated October 9, 2019, last accessed June 26, 2020, https://thebusinessprofessor.com/lesson/tactics-for-effective-communication/.