The Elevator Pitch

Intro & Background

Decathlon is a French sporting goods retailer. With over 1,500 stores in 57 countries, it is the largest sporting goods retailer in the world. Decathlon develops and sells its own brands. Each sport or group of sports has a separate brand name. Jean-Francois, Guislain is now, the CEO of Decathlon. 

My Elevator Pitch

Good morning, CEO.

I'm Bruce. A firefighter from Taiwan. I'm also worked as an intern in a Decathlon store one year ago. And now I'm a founder of a tech company, Herospro.

What do you think your business will become if the Ironman's armor is made by Decathlon, and selling in Decathlon? You may think I'm joking, but I'm not. I just saw how great Decathlon will be if we combine the advantages of us. 

I knew that your stores are selling a variety of products for so many kinds of sports. So, I would like to work with you on a project called, "Decathlon Herospro" which is making products for firefighters, rescue teams, or even soldiers. Even the Avengers in the future. Yeah, the Avengers, you heard me.

The Decathlon Herospro project can benefit your group in two ways. The professional brand image and these profitable markets will take your group up to a higher level, both professionalism and profits.

Those jobs are really professional and even being seen as heroes since the 911 terror attack. Therefore, if those heroes are wearing your products, your professional brand image would be hugely increased, and so does the brand loyalty.

Now, with your stores, resources, combining with our technology, everyone can be attracted by those products on the heroes. Here's my card, contact me if you want to be a hero for everyone. It would be my honor to work with you. 

References

Decathlon (retailer). (2020, July 11). Retrieved July 25, 2020, from https://en.wikipedia.org/wiki/Decathlon_(retailer)