#Notes4.1 Case in Point: Xerox Motivates Employees for Success

Developing Mission, Vision, and Values

4.1 Case in Point: Xerox Motivates Employees for Success

As of 2010, Xerox Corporation (NYSE: XRX) is a $22 billion, multinational company founded in 1906 and operating in 160 countries. Xerox is headquartered in Norwalk, Connecticut, and employs 130,000 people. 

How does a company of such size and magnitude effectively manage and motivate employees from diverse backgrounds and experiences? 

Mulcahy (CEO) believed that among other key businesses changes, motivating employees at Xerox was a key way to pull the company back from the brink of failure. 

One of her guiding principles was a belief that in order to achieve customer satisfaction, employees must be treated as key stakeholders and become interested and motivated in their work, create a stronger and more focused company. 

Mulcahy created a strong and successful business but encouraged individuals to speak their mind, to not worry about hurting one another’s feelings, and to be more critical. The importance of managing individuals in different ways and not intentionally intimidating people but rather relating to them and their individual perspectives. 

The CEO (Ursula Burns) wants to encourage people to get things done, take risks, and not be afraid of those risks. She motivates her teams by letting them know what her intentions and priorities are.