The 8 Essential Components of Communication
Source
Where did you get the information about the advertisement for the new product of your favorite brand? In an advertisement case, the source is the marketing media who give the information. The source is about where does the information or messages come from and where do they go to while receivers give feedbacks and replies. By analyzing for the receiver’s reaction, the advertiser (the source) perceives how well they received the message and responds with clarification or supporting that information.
Message
The stimulus, the definition, the information produced by the source for the receiver is the message. For instance, when you plan to post an advertisement on your firms' Instagram, your message including the words you choose, and the pictures you choose that will convey what you want to achieve. In the advertisement, the message consists of the way you sent it—through a post, with the pictures, the famous stars or actors in the pictures, and the formatting you choose. Also, this kind of message may only be received by those who already on Instagram.
Channel
If your message is a boat, then you need the water to help them travel. As I mentioned in the post of an advertisement on your firms' Instagram, your post needs to be sent on Instagram.
Receiver
The receiver receives the message from the source. They analyze, unlock, memories, and understanding the message in ways both intended and unintended by the source. Recall the advertisement case, think of the receivers on Instagram.
You sent a post (message) to the followers (receivers), who may see and interpret what you are trying to deliver. You may intend for the followers (receivers) to get your idea (message) in your way, but the receivers may see things differently and reducing the effectiveness of your advertisement (the intended meaning). Therefore, you must imagine yourself in their place, you anticipate what you would look for if you were them.
Feedback
When the followers of your firm respond to the source, intentionally or unintentionally, your followers are giving feedbacks. In this case, the feedback is composed of the comments (messages) the followers (receivers) send back to the source. Those feedbacks allow the producer of the advertisement to analyze how well, how accurately (or how poorly and inaccurately) the message was received. And finally, as the amount of feedback increases, the accuracy of communication also increases.
Environment
When we mention the environment, we are likely to think about the earth we lived on, the atmosphere, other animals we are living with, and the physical existence which are those objects. To be more clear, the environment can include the tables, those comfortable chairs, warm lighting, and 8D sound around the room, just like you are in a nightclub or a coffee shop. In a coffee, they may text each other, or talk to each other softly compare to their laugh out loud in a nightclub.
Context
What is the context of communication? It involves the setting, scene, and expectations. For instance, an advertising producer set a scenario and made a story to induce their customers to increase their sales. In this case, the sale is the expectation, and also the customers get their desires.
The degree to which the environment is formal or informal depends on the contextual expectations for communication held by the participants. On your personal Instagram, you post a lot of your own story and present it in your own way. But on your business account, you may post it differently and considering it with different logic. As we can understand, the context is about what people expect from each other. Context plays a very important role in communication, particularly across cultures.
Interference
We mostly called it noises, and it can come from any source. To be more specific, interference means anything that blocks or changes the source’s intended meaning of the message. For instance, when you sleeping at night, a mosquito flying around your head and give you a bite without your permission, it is truly an interference.
It is also can be psychological. Recall the unhappy night you had, you feel tired and hangover. When your boss assigns you a task, you do not work out any solution to achieve it. Then, you become inconvenienced in your job. What was the problem? Can we fix the issue?
However, not all noise is bad, but noise interferes with the communication process. We do need to consider them carefully.
What Would Occur If One of These Elements Was Taken Out of The Process of Communication?
Let begin with the one we are most likely want to remove, the interference. We often feel great when we have removed interference. But the truth is, it is not always as bad as we think it is, particularly not for everyone. For instance, your favorite hit hop music may be a relaxing noise to you, but it may interrupt the communication process in a meeting.
How About No Feedbacks?
Imagine that you post your advertisement on Instagram, and there are no comments, likes, or shares. How do you know that your advertisement actually works as well as you think? More than that, the communication will be just a one-way path, no interactions, or information exchanges.
The word count: 885 words without the references.
References
Saylor URL: http://www.saylor.org/books
Posts
